Souraya Chalhoub on Fashion and Confidence

Souraya Chalhoub on Fashion and Confidence

Fashion has the power to empower and inspire, and Souraya Chalhoub is a true force in the industry. This Parisian Lebanese fashion designer and the founder of the eponymous fashion brand, Souraya, is known for her unique designs that celebrate the beauty and individuality of women. From contouring stretch materials to graphic shapes that accentuate curves, her pieces are sophisticated, sensual, and unforgettable.

Souraya's commitment to ethical and sustainable practices is equally impressive. She strives to minimize the impact on the environment while still creating fashionable and high-quality garments. Her eponymous fashion brand, Souraya, is a true reflection of her unique vision and style. With a focus on sustainability throughout the design and production process, Souraya is a source of inspiration for modern women.

But Souraya's vision goes beyond clothing - she aims to empower women to feel confident and comfortable in their own skin. In this interview, we'll dive into Souraya's tips for cultivating self-confidence and her creative process for designing pieces that inspire and uplift women. Get ready to be inspired by this true fashion icon.

MU: How did you become interested in fashion?

SC: I am passionate about fashion since a young age. I was always attracted to the transformation part and being able to be whoever I wanted to be.


MU: When are you the most inspired and creative?

SC: I am the most inspired and creative at night, in Paris, or on a train.


MU: Fashion is something that brings women confidence. As a woman, what does confidence look like to you? 

SC: Fake confidence is aggressive and loud. Real confidence doesn't fight. It dances. It is smooth and light. We have all struggled with self-confidence, but the real question to ask yourself is if your self-doubt comes from other people's actual judgement or the judgement you have on yourself that you see through other people's eyes. 


MU: What does your typical workday look like?

SC: I wake up at 7:30 am and order myself a coffee. I go through my emails, browse Instagram, take a shower, and go to the office. I work out at around 11 am, have lunch at noon, and then go back to work.


MU: What are your wellness rituals or tips to make your busy days productive and meaningful? 

SC: I work out and try to deal with my obstacles once at a time.


MU: In your career journey, what is the biggest learning experience you have had?

SC: After having my first fashion show, I realised that fashion people's acknowledgement of my work meant little to me. What was important was my consumer's opinions.


MU: What are the three clothing items you can't live without?

SC: 1. My Zara "Marine" jeans

    2. My Air Force 1

    3. My James Pierce white T-shirt


MU: What does fashion mean to you?

SC: Not walking naked out of the house.


MU: Is there any advice you would like to give to women who want to pursue a career in fashion?

SC: Don't do it if you are better at something else.


MU: Last but not least, what is your favourite way to enjoy Matcha Union?

SC: My favourite way to enjoy Matcha Union is in a cookie!


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